The International Trade Centre (ITC) is a joint agency of the United Nations and the World Trade Organization, focusing in particular on developing the export capabilities of small and medium-sized businesses in developing and transition economies. ITC is 100% "Aid for Trade", supporting trade that delivers inclusive and sustainable development results. ITC’s mandate covers all developing countries and transition economies with special emphasis on the Least Developed Countries (LDCs), Landlocked Developing Countries (LLDCs), Small Island Developing States (SIDs) Fragile States and Sub-Saharan Africa. ITC works at three levels:
  • Strengthening the integration of the business sector of developing countries and economies in transition into the global economy,
  • Improving the performance of trade and investment support institutions for the benefit of small and medium size enterprises (SMEs), and enhancing the abilities of trade support institutions to better support them,
  • Improving the international competitiveness of SMEs.
In close collaboration with the Government of the Republic of The Gambia, ITC is implementing a number of private sector development initiatives including the Youth Empowerment Project (YEP), SheTrades Gambia, initiatives under the UN Peacebuilding fund aimed at mitigating climate related conflicts, economic development and social cohesion, and the Jobs Skills and Finance (JSF) Project implemented in collaboration with the United Nations Capital Development Fund (UNCDF).

The Youth Empowerment Project ( is funded by the European Union and implemented by the International Trade Centre as part of the Tekki Fii Programme (, a flagship initiative of the Government of The Gambia with the aim of increasing job opportunities and income prospects for young Gambians. YEP takes a market-driven approach and enhances employability and self-employment opportunities with a focus on vocational training and the creation of micro and small-sized enterprises. The project creates and improves employment opportunities in selected sectors through value addition and market linkages. YEP focuses a number of traditional sectors such as agriculture and tourism. The project also helps diversify the Gambian economy by supporting ‘new’ sectors, including the creative and digital services industries. The project is expected to contribute to long-term economic competitiveness and well-being in The Gambia.

The “Jobs, Skills and Finance (JSF) for Women and Youth in The Gambia” Programme funded by the European Union supports social inclusion and employment of the youth and women, with a specific emphasis on promoting gender equality and addressing climate change.

The SheTrades Gambia project is a three-year initiative which aims to enable Gambian women to benefit from economic participation, particularly in the agricultural and textiles and clothing value chains. The project supports advocacy and policy design, strengthening of business support organizations, enhancing the productive capacities of women-owned businesses in the horticulture and textile and apparel sectors, and connecting these businesses to market. The SheTrades Gambia Chapter is hosted at the Ministry of Trade, Industry, Regional Integration and Employment (MOTIE). The project is implemented by International Trade Centre under the leadership of the Ministry of Trade, Industry, Regional Integration & Employment and funded by ITC, the Enhanced Integrated Framework (EIF) and the OPEC Fund for International Development (OFID).


Under the direct supervision of the Programme Manager and in close collaboration with the ITC team in The Gambia and Geneva, the Communications Consultant will be responsible for the following duties:

Support communications and outreach activities across projects:
  • Manage social media accounts, regularly post updates on opportunities and engage on feedback and questions;
  • Update project websites with written and audiovisual content, support the identification and implementation of adjustments to the web interface;
  • Develop content for news stories, web highlights, blogs, etc.;
  • Provide inputs to communication materials including leaflets, flyers, brochures and promotional materials;
  • Coordinate with Tekki Fii programme partners (GIZ, IMVF, Enabel) the collection and dissemination of content including new opportunities, stories, testimonies etc.;
  • Coordinate with the SheTrades Chapter in The Gambia team at the Ministry of Trade, industry and Regional Integration on the development of content and messaging on social media;
  • Monitor and update databases and calendar of activities and events in collaboration with key partners;
  • Update various online portals such as Gambia Youth Service Directory with relevant content about training and job opportunities;
  • Support the communication aspects for project events, activities and trainings including outreach to media houses, development of programmes, press releases, news coverage etc. 
  • Take pictures and videos of project activities;
  • Translate stories and other news content in local languages.

Support strategic communication and knowledge management:
  • Contribute inputs to awareness raising and sensitization campaigns on different topics and using different communication channels including billboards, social media, radio, television, etc.;
  • Support project communications campaigns to strive for gender balance in success stories, interviews, pictures, etc.;
  • Support in the development of a new SheTrades Gambia communications plan and the development of advocacy materials relating to gender equality and women’s economic empowerment;
  • Support the development and maintenance of communication systems and workflow;
  • Establish and maintain a database and repository of communication materials produced by the project and key partners: pictures, videos, audio-files, promotional materials and other content;
  • Develop and implement knowledge management initiatives for project teams and partners;
  • Engage with media to promote positive messages and success stories around the concept of Tekki Fii - Make it in The Gambia;
  • Provide inputs to thought papers, publications etc.  

Preparation of regular analytical summative reports on the implementation performance of the ongoing advertisement, advocacy and outreach campaign
  • Analyze media coverage of the Tekki Fii program in local and international print and electronic media and maintain a database;
  • Monitor and analyze communication in social media including on specific topics;
  • Prepare analytical notes on communication and contribute to related project reporting.
  • Provide guidance and support to staff members and partners on communication strategies and campaigns
  • Support project team in the development of visual communication and learning materials including presentations, leaflets, brochures etc.;
  • Advise project partners on communication-related matters, such as the development of communications materials and campaigns, including through one-to-one meetings and group workshops.
Performs other duties as required.


  • Timely and effective communication, dissemination of information and outreach
  • Up to date social media accounts, website and other channels
  • Regular stories, blog posts and other media content including form programme partners
  • Repository of media content including photos, video and audio files of the projects
  • Up to date communications calendar and contact databases
  • Communication strategies, knowledge management and reporting
  • Effective communication and knowledge management tools
  • Communication campaigns and strategies
  • Timely inputs to reports and analytical pieces related to communications


Minimum education and qualifications (level and field of study)

Advanced university degree (Master’s degree or equivalent) in business administration, communications, journalism or a related field; or, a Bachelor’s Degree with a minimum of two (2) years of relevant professional experience.

Note: A first-level university degree in communication, journalism or a related field in combination with an additional two years of qualifying relevant professional experience may be accepted in lieu of the advanced university degree

Minimum experience (nature, length and field of experience) 
A minimum of two (2) years of relevant professional experience in business administration, communications management, social media management and/or community mobilization.

Desirable experience
  • Youth and community mobilization and advocacy, including at grassroot level
  • Social media and e-marketing
  • Basic editing skills for pictures and videos using recognised software
  • Knowledge of graphic design
  • Organising events, trainings etc.
  • Development of communication campaigns
Minimum language requirement 
Advanced knowledge of English and Wolof. Knowledge of other Gambian local languages is an asset.
Mandatory skills and knowledge
  • Understanding of the Gambian landscape of youth organisations and institutions
  • Understanding the media landscape in The Gambia
  • Very good skills in social media and digital marketing
  • Strong organizational skills and orientation to details
  • Excellent writing skills Knowledge in photography and filming
  • Good understanding of gender issues and topics relating to women’s economic empowerment
  • Computer literacy
Critical job-specific competencies
  • Planning and Organizing
  • Communication
  • Teamwork


Interested candidates should send a CV and motivation letter to Abdoulie Badjie:

Deadline to submit applications: 3 July 2020