The International Trade Centre (ITC) is for the 3rd time supporting the participation of micro, small and medium-sized enterprises (MSMEs) from developing countries in the 3rd China International Import Expo (CIIE) on 5-10 November 2020 in Shanghai, China.  

China has become the second largest consumer and importing country in the world. CIIE is the largest import expo in the world. This creates enormous export opportunities for MSMEs from developing countries. During the first two editions in 2018 and 2019, the MSMEs supported by ITC initiated deals worth close to USD$ 200 million.

CIIE 2020 will be co-hosted by the Ministry of Commerce of the People’s Republic of China (MOFCOM) and the Shanghai Municipal People’s Government. Government officials, business communities, exhibitors and professional buyers across the world are expected to participate again in CIIE. The two previous events gathered 150,000 domestic and foreign professional buyers each time, as well as exhibitors from over 100 countries. The expos provided an unprecedented opportunity for companies to make inroads into the Chinese market.

For more information, please go to the CIIE website:

ITC will support MSMEs from developing countries to participate in CIIE 2020. MSMEs will be able to:
- Promote their products and services with good export potential to China, focusing on:  1. Processed food and agricultural products, 2. Quality life products i.e. apparel, accessories, consumer goods, 3. Services i.e. tourism, education-related services and ICT;

- Familiarize themselves with Chinese market requirements including product quality, delivery conditions, export pricing, market trends and offers by competitors;

- Meet potential Chinese and international business partners.


ITC’s support to MSMEs will consist of:  
Exhibition space, related construction and set-up (booth size to be confirmed); Accommodation in Shanghai for one company representative for the duration of the Expo; Assistance for the expo registration and issuance of visa invitation letters for company representatives; Training to prepare for their participation in the Expo, via e-learning, through online courses on “Exporting to China” and “Doing Business with Chinese People”; Production of one catalogue in English and Chinese to promote companies’ products and services prior and during the fair; Information to facilitate product customs clearance, inspection and quarantine to China; Promotion, in cooperation with Expo organizers, of the products and services of the participating companies to professional buyers prior to and during the event; Advisory support prior, during and after the Expo, including minimum English/Chinese interpretation support; The organization of a side visit or training session (to be confirmed).


Please see the conditions for participation and the application procedure in the attached pdf-file.