ITC – SheTrades Gambia Program in collaboration with the Gambia Good Market is organizing 2-days workshop on packaging for Textile and Apparel.


Poor packaging, labelling and presentation is one of the main reasons for the failure of locally manufactured products to compete favourably with imported ones. Improving packaging systems will help you better protect and promote your product, improve the perception by customers, strengthen your brand, improve the competitiveness of your company, increase your market shares and ultimately enter new market places.

The objective of this workshop is to provide guidance to women-owned companies in the Textile and Apparel sectors on appropriate packaging systems for micro, small and medium scaled enterprises (MSMEs), for e-commerce and for handy craft textile products. You will get a much better understanding of the selection of the right packaging materials, design, equipment and printing, which will contribute to improve your supply chain efficiency, profitability and the sustainability of your businesses.

The workshop will mix packaging knowledge and good practices with tools and methodologies on how to improve your packaging system for textile and apparel, and will be delivered with the support of a highly specialized Consultant in the Textile and Apparel sectors.

Furthermore, some companies will be selected to be part of a coaching program consisting of 3 individual sessions, 3 months between two sessions, during which experts will analyze your packaging system, propose opportunities for improvement and will follow-up during the implementation phase.

Application Format

All interested entrepreneurs (particularly women) in Textile and Apparel should fill in the application form on the following link:

Deadline for submission of applications is TUESDAY, 3 December 2019 at 12 noon.

For any enquiries, please contact Anna (2123109) Kutubo (3414414).

Who Should Attend 

Entrepreneurs active in Textile and Apparel and willing to improve their packaging system to differentiate their products and enter new market places.


1/ Be a member of SheTrades Gambia, Gambia’s Good Market

2/ Be an active entrepreneur in Textile and Apparel products (start-up companies, companies in creation, existing companies)

3/ Bring samples of your packaging, labels, business cards and brochures to the workshop


M. Frederic Couty, Senior Adviser, Sustainable and export Packaging, Internationale Trade Centre (ITC) – YEP project. M. Couty has 17 years of experience in the field of packaging, mostly in the private sector. He has a Packaging Engineering degree from France and a Master in Business Administration from HEC Montreal, Canada.

M. Sampath Kasirajan, is coming from India and has over 25 years of experience in the industry including the Textile and Apparel sector.

M. Abdourahman Jeng, YEP national packaging Consultant for YEP, with over 8 years experience in the industry and in packaging in The Gambia and a coach of MSMEs.

M. Jeng followed an accelerated training of trainers in Packaging delivered by Mr. Couty in 2017.



  • Training : Tuesday 10 – Wednesday 11 December 2019
  • Coaching for the selected companies (one 3-hours slot per company during the following 2 days): Thursday 12 – Friday 13 December 2019

Location: exact location to be communicated, Banjul, Gambia

Schedule: 9:00 – 16:30

Lunch and tea breaks provided free of charge

To Apply: