The Export Potential Map showcases results from the ITC export potential and diversification assessment methodology that spots products, markets and suppliers with (untapped) export potential as well as opportunities for export diversification.

With data for 222 countries and territories and 4,064 products, the Export Potential Map provides detailed and practical information for trade advisers and policymakers around the world.

Based upon an assessment of the exporting country’s supply capacity, the target market’s demand and tariff conditions as well as the bilateral links between the exporting country and the target market, it provides a unique ranking of untapped opportunities that can guide the actions of any person working in international trade.

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